Google Optimize is a free tool for creating experiments for conversion rate testing. You set up experiments for various elements on your pages and then Google randomly serves the different versions of your pages to real visitors who come to your website. There are huge advantages to this method of testing over other sites that test your pages with people who may or may not fall into your target market. With Google Optimize, you know that the people who are participating in these tests are your target market (or at least your target visitor).
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